They Didn't Study
.
More creative answers to real test questions here.
« February 2007 | Main | April 2007 »
.
More creative answers to real test questions here.
Check out these two blog posts from Jeremy Toeman, an influential blogger and blogger in residence at NETGEAR. He asked for my comments on the Tips for PR People post, which I included below. Pretty good read and great tips.
My comments to his "Tips for PR People" blog post:
Link: Why Everyone's Talking about Twitter | TIME.
Plenty of people would happily have Twitter muzzled, rather than endure the beeping alert for yet another new text message. But I'm betting that Twitter will get a lot noisier before netizens move on to the next new thing. Why? Because Twitter targets the same crowd that digs MySpace and, frankly, that site is getting stale. We cyberjunkies need a new thrill, and what better than a service that combines social networking, blogging and texting? Dozens of other companies are trying to do the same thing with services like VelvetPuffin and Google's Dodgeball. But only Twitter has figured out how to make it easy.
... this is the story Vogelstein eventually wrote about Microsoft and its transparency initiative. Can you tell whether Microsoft did a good job of managing the story? Any evidence that Vogelstein's story was affected by seeing his own "secret dossier?"
Wired Contributing Editor Fred Vogelstein received an interesting and inadvertantly sent email from Microsoft’s PR firm, Waggener Edstrom. The contents of the email were Waggener’s internal notes on Vogelstein and how to work with him. Even better? Vogelstein was writing a case study of Microsoft's blogging initiative for a cover story on transparency. “...as journalistic windfalls go this is about as good as it gets,” he writes. Here's the whole document.
... to be a cautionary tale to others." I always thought that was a funny line. Then I read this. Apparently someone at Waggener Edstrom sent a detailed executive briefing document on Fred Vogelstein, a Wired Reporter ... to Fred Vogelstein. Naturally, Vogelstein posted it online, complete with less than flattering descriptions of the reporter and his work style. There's a lot of information here, but I'd encourage EVERYONE at Sterling to read it. In addition to internal emails and meeting summaries, there is the briefing document itself (quite extensive and, I'll concede, well done). It's a great look at how another agency gets clients ready for media interviews. I think we can learn something from both the mistakes and strengths of our friends at Waggener. First, double check both the content and recipients of emails before you send them. (Duh.) Second, ask yourself if your clients are really prepared when you put them in front of a reporter. Do they have a clear understanding of the goals of the interview? Are they armed with strategies for dealing with likely questions? Food for thought. And just to spice things up, Frank Shaw, a senior executive at Waggener, posted his own thoughts on the incident.
"Fire the publicist. Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear." Or so Wired claims.
Plato had Socrates. Tom Peters had Peter Drucker. Luke Skywalker had Obi-Wan. BusinessWeek outlines why you need a mentor.
The avalanche of headlines and TV news stories about Apple's iPhone -- which hits the market in June -- already have generated $400 million in free publicity, says Harvard Business School professor David Yoffie.
"No other company has ever received that kind of attention for a product launch," Yoffie says. "It's unprecedented."Here's how they do it.
