How to pitch a story
Apparently, we've been going about this whole PR thing entirely the wrong way. This is how you pitch a story.
« April 2007 | Main | June 2007 »
Apparently, we've been going about this whole PR thing entirely the wrong way. This is how you pitch a story.
It really is amazing what some folks will talk about in a public place; check out this piece by Sharon Guadin of InformationWeek. She tells the story of how she learned all about an upcoming product launch by listening to two guys discuss it on a flight. Sharon's point is right on: you have no idea who is around you, and it's better to just keep your trap shut, especially on an airplane. Click here for the story.
"It is... remarkable that one anchorman, one reporter, one journalist... could really affect the political fate of the country... but they didn't call Walter the most trusted man in America for nothing. -- Morley Safer, CBS News
A sweet tribute to a man I've been lucky enough to shake hands with is right here.
My favorite quote is from George Clooney: "Every once in awhile, you get someone who is the exact right person at the exact right moment. In fact, I think we were just very lucky that it happened to be him."
Happy Birthday to Walter!
Unconferences turn the plodding, predictable business gathering inside out. They're a hybrid of a teach-in and a jam session, with a little show-and-tell mixed in, and they are attracting hundreds in cities like Austin, Tex., Bangalore, San Francisco, Sydney, and Tokyo. Unlike traditional, $1,000-a-head and up conferences, they're totally unstructured‹the agenda isn't determined until the opening day of the event. Everyone who shows up is a potential speaker, and those who don't speak contribute by posting photos, blog entries, podcasts, and video clips of the proceedings. Neckties and heels are noticeably absent. And attendance is almost always inexpensive or free.
Ten things that work on the new LinkedIn corporate blog, according to one, plus a few minor quibbles.
One of our client contacts highlighted this blog posting, saying, "It never ceases to amaze me just how stupid some people in our field can be. And you HAVE to read the comments at the end of the blog." So, without further ado... Stupid PR Tricks.
Everyone loves an award. But that’s also a problem. With so many awards out there to win, it’s possible that the impact may be watered down. On top of that, the time and expense of winning an award could negate the benefits if a company isn’t well prepared. When encouraging a client or your own company to enter an award competition, click here for some important questions to consider.
