The Customer-Driven Web Economy

Within social networking sites, online discussion boards, and blogs, valuable customer insights can be extracted from this unstructured data. Through the analysis of this unstructured data, Attensity's Voice of the Customer solution allows businesses to understand customer sentiment, uncover product quality issues, better analyze market research and explore and react to market buzz. The move towards investing in online customer engagement has driven Attensity to shift its focus on the Voice of the Customer solution rather than its government, banking and insurance text analytics solutions. For companies of all sizes, it's about building new connections to customers--not just crafting a killer Web site.