Help A Reporter

Self-described "CEO, entrepreneur and adventurist" Peter Shankman has launched a new site called helpareporter.com. It's essentially a mailing list for forwarding media source requests to PR people and others. Here's why he did it:

I built this list because a lot of my friends are reporters, and they call me all the time for sources. Rather than go through my contact lists each time, I figured I could push the requests out to people who actually have something to say.

The rules:

Next: This is really the only thing I ask: By joining this list, just promise me and yourself that you'll ask yourself before you send a response: Is this response really on target? Is this response really going to help the journalist, or is this just a BS way for me to get my client in front of the reporter? If you have to think for more than three seconds, chances are, you shouldn't send the response.

I would really like to be an adventurist...