Starbucks' Suggestion Box

Smart decision by Starbucks to open a forum like Dell's Ideastorm. MyStarbucksIdea, powered by Force.com, offers customers a place to share, vote, discuss and see what other customers want from the chain. Jeff Jarvis claims "Starbucks, of all companies, with its loyal and opinionated customers, should have been doing this years ago. Every company should be doing it now." Well, they're doing it now, and the responses are coming in fast -- fast enough to take the site offline for a few moments. Anyone, especially competitors, can read what's been posted. Only members can post or vote, however. Again, smart decision.