Very Truly Yours
A lawyer for Marvel Entertainment has decided it's in the best interest of his client to send a letter to Michael Arrington demanding TechCrunch shut down their Iron Man screening. As a thank-you to readers, TechCrunch bought 600 tickets to an early showing of the movie at full price by calling the group sales phone number on the official Iron Man movie site.
Marvel's PR people can't move fast enough to dress up Dave Althoff in an Iron Man costume to hand over free tickets to TechCrunch readers at the screening, rather than threatening further legal action against one of the most popular websites in the country. News of the insanity is spreading through blogs, Twitter, FriendFeed, and other social media sites faster than risque Miley Cyrus photos crashed Vanity Fair's website.
The best part of all this, however, has to be how the associate counsel signs his cease and desist email: "Very Truly Yours."
Classic.
Update at 8:02PM April 29: Check out the link in the first comment on this post and you'll quickly learn why it's better to work with your fans than against them whenever possible.
Update at 12:11PM April 30: Good triumphs over evil. Marvel is in Arrington's good graces. Oracle is not. Read the ever-twisting tale here.
If you need a good media lawyer, I'm available - http://www.callferret.com/646-742-6848.html
Highly experienced in Cease and Desist Letters and "waviers"
Posted by: David Althoff | April 29, 2008 at 07:50 PM