Just doing it

On Tuesday morning I attended MEDIA3, presented by Michael Pranikoff of PR Newswire, on social media optimization, PR and social networking.  Over the past few months, I have attended a handful of his other seminars and have found each session to be worthwhile and informative.  Although I have been a user of Web 2.0 tools like del.icio.us and an RSS reader for a few years (because I am particular like that), being educated on how these and other related applications can be used as part of a PR or marketing program has been quite an enlightening experience.  I'm looking forward to sharing what I have learned with the rest of my Sterling colleagues during training sessions we have scheduled in June.

I don't want to steal Michael's thunder or give away all of his ideas, but I will say that I appreciate the common sense principles that he advises companies to follow in order to engage audiences through social media.  It need not be that complex in order to be effective, as he has demonstrated through case studies based on work by Hanes and Disney.  I also appreciate that the content he shares is updated frequently to include new entrants into the social media tools space.  (I even learned about how to create ads in Facebook.  Yep, my brain is churning with all sorts of crazy ideas now!)  Details on future online and in-person events are provided at PRN's Facebook page.

(Also, Michael, if you happen to read this, I checked out that online happy hour site you mentioned and, seriously I cannot "handle the fu.")

Comments

[Michael pranikoff]

Hey Laura,

Thanks for the note...and I hate to admit it, but I ego surfed a little and found the post. BTW - I'm in Portland today. I'm speaking on Wed. at the PRSA/ IABC Pacific NW conference that is here tomorrow.

I'm really happy to hear that you continue to find the information in the seminar practical and useful. I try to stay up to date as much as I can.

As far as the Fu - come on...why not?? lol

- Michael