Mark Twain on Second Life Marketing

Was perusing a BW special report this week where the author likened marketing on Second Life to the early days of the Internet -- geek heaven, not quite ready for prime time, but literally brimming with potential.  While I believe that the technically savvy early adopters among us (aka geeks) do, in fact, tinker with things until they evolve to the point where mainstream folks can get excited, I'm not sure I share James Au's enthusiasm for Second Life as a platform for commerce. 

But  then, I didn't just write a book called "The Making of Second Life," so what do I know?  Well, having survived the dotcom crash, I do know this much: "Time will tell."