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February 25, 2008


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Think about what's valuable to your blog readers. It's great if you post about best-in-class programs, and why and how they worked. And if the client is willing, you can talk about mistakes and how to avoid them next time around. Certainly clients need to agree in advance. And if you're just posting to promote your client or yourself, readers won't be that interested. It's the learning and the exchange of ideas that's useful and interesting.

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