As PR practitioners, most of us would describe our craft as more art than science. That's because every company, every brand is different, and there's no such thing as a formulaic "one size fits all" approach. That said, many influencers in the social media world have attempted to do just that - with claims that one particular time of day is best to post on Facebook, or that brands should tweet X times per day for maximum efficacy.
As it turns out, there are certain patterns that can predict whether a Facebook or Twitter post will have maximum impact, but those trends are found within the individual brand. Even within the same industry - or the same company, for that matter - differences can be huge. For example, GM's audience is different from Ford's, and the audience for the Focus is different from that of the Explorer.
A new social media management and analytics company just launched last month, and has discovered how to harness the science behind social media and offer brands real-time predictive analytics to help them get the most of their social media efforts. Watch this WebProNews interview with Prosodic CEO Leigh Fatzinger, as he describes how his company is changing the face of social media analytics (full disclosure: Prosodic is a client of ours).
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