This comprehensive series offers three half-day sessions dedicated to helping companies and their employees master a new world of communication, collaboration and competition.
- Groundwork consulting
- Pre-camp preparation
- Day 1: Introduction, feed reading, social bookmarking
- Day 2: Facebook, LinkedIn, blogging, copy writing, commenting
- Day 3: Twitter, YouTube, Flickr, SlideShare, and testing
PRE-CAMP PREPARATION...
- Establishing corporate policies and procedures for social media participation
- Ensuring corporate accounts for germane services are secured for top-tier sites such as:
- Delicious
- Flickr
- SlideShare
- YouTube
OPTIONAL GROUNDWORK CONSULTING...
Selecting the best content management system for your company and industry
Optimizing online newsrooms for better publicity and more effective networking
Designing effective corporate weblogs, tumblelogs and/or microblogs with short learning curves and long life spans
HALF-DAY SOCIAL MEDIA BOOT CAMP, PART I...
- Introduction
- 360º Communications: A primer on (very) public relations
- “Friending” the Net: Why social media matters
- Ground Rules: Ensuring social media participation policies are followed
- Sign Off: Agreeing to policies and procedures for participation on company time
- Using feed readers
- Overview: Understanding how RSS brings the news to you
- Selecting the best feed reader for your platform and network
- Registering employee accounts and, if necessary, installing software
- Identifying and subscribing to the top five feeds
- Practice, review and testing
- Sharing bookmarks
- Overview: Learning to search, save and share articles from RSS feeds
- Registering employee accounts, installing extensions or bookmarklets for faster posts
- Discovering the difference between public, private and group sharing
- Identifying the best tags for researching and publicizing your clients
- Practice, review and testing
- Q&A
- Answer questions, offering support and ensuring employees are ready to rumble
HALF-DAY SOCIAL MEDIA BOOTCAMP, PART II...
- Social Security: How to network professionally in Facebook and LinkedIn
- Overview: Networks, platforms, services and how they come together for you
- Facebook: Where “friend” is a verb and getting “poked” is a good thing
- Registering employee accounts and selecting the right initial network
- Friending colleagues, coworkers or influencers the right way
- Fanning pages, planning events and socializing with style
- Protecting your privacy: Deciding who sees what about whatever
- Practice, review and testing
- LinkedIn: Promoting employee and corporate interests in the networking bazaar
- Registering employee accounts and populating profile pages
- Searching for answers: How to engage the community for help — and offer your own
- Practice, review and testing
- Blogging Basics: Productive participation on company and industry blogs, news sites and support forums
- Overview: Improving communication through public posting
- Registering employee accounts and, if necessary, installing software
- Installing your best friend, the bookmarklet
- Adding links, photos and trackbacks
- Editing your posts with new information or corrections
- Practice, review and testing
- Finding Your Voice: How to sound like a human again (and maintaining your credibility in the process)
- Blogging strategy, article inspiration and strategic communication
- When words collide: Writing clear, concise and compelling copy
- Practice, review and testing
- Community Comments: The what, where, how and how not to participate online
- Adopting bloggers: Finding that special someone (or someones) to follow
- Effective outreach: Influencing the influencers with “win-win-win” posting
- Monitoring the blogosphere: tools that deliver industry, company and competitor news to you
- Practice, review and testing
- Q&A
- Answer questions, offering support and ensuring employees are ready to rumble
HALF-DAY SOCIAL MEDIA BOOTCAMP, PART III...
- From Thought to Dot: Turning ideas into posts, posts into conversations, conversations into action
- Overview of feeds, bookmarks, social networks, and blogging
- From the Outside In: Integrating UGC sites into optimized newsrooms
- Twitter: Useful for sending 140-character messages to interested parties and following customers and prospects using the microblogging and messaging service.
- YouTube: The best site to start uploading vlogs, screencasts, presentations or other instructional or marketing videos created by or for the company -- at no charge.
- Flickr: Perfect for uploading photos from industry events, company gatherings and staff safaris.
- SlideShare: Repurpose those slide decks for public consumption. Uploading is free and downloads drive visitors back to your site.
- Quickfire Challenge: Promoting best practices online
- Overview of the topic and rules
- Practice post to review best practices
- Mechanics: links, excerpts, and trackbacks
- Techniques: titles, grammar, style and attribution
- Test posts: draft mode only
- Ready, set go: Fifteen minutes to wow the crowd
- Judging and prizes
- Q&A
- Answer questions, offering support and ensuring employees are ready to rumble
FOLLOW-UP SESSIONS...
- Personalized workshops and training sessions as needed