These proven 90-minute lunchtime working sessions are dedicated to a single corporate initiative or online service. Brown Bags include registration and basic training for:
- Friending the Net: Why social media matters
- Ground Rules: Ensuring social media participation policies are followed
- Feeding Frenzy: Understanding how RSS subscriptions can bring the news to you
- Social Bookmarking: Learning to search, save and share articles and sites from RSS feeds
- Social Media Security: How to network professionally in Facebook or LinkedIn
- From Thought to Dot: Participating productively on company and industry blogs, news sites and support forums
- Copy Right: Best practices for clear, concise and compelling copy writing on the Web
- Monitoring the Blogosphere: Free and paid services to help gather and deliver industry, company and competitor news, buzz and trends to you
- Microblogging: Using Twitter, Tumblr and other short-form blog services for business
- From the Outside In: Integrating UGC sites into optimized newsrooms
Additionally, Sterling has tool-specific training on these and other services:
- Twitter: Useful for sending 140-character messages to interested parties and following customers and prospects using the microblogging and messaging service.
- YouTube: The best site to start uploading vlogs, screencasts, presentations or other instructional or marketing videos created by or for the company -- at no charge.
- Flickr: Perfect for uploading photos from industry events, company gatherings and staff safaris.
- SlideShare: Repurpose those slide decks for public consumption. Uploading is free and downloads drive visitors back to your site.