Sterling created this half-day workshop for registering, training and focusing employees on three productive social media tasks:
- Feed reading
- Social bookmarking
- Blog commenting
INTRODUCTION...
- “Friending” the Net: Why social media matters
- Agreeing to policies and procedures for participation on company time
FEED READING...
- Overview: Understanding how RSS brings the news to you
- Registering employee accounts and, if necessary, installing software
- Identifying and subscribing to the top three feeds
- Q&A
BOOKMARK SHARING...
- Overview: Learning to search, save and share articles from RSS feeds
- Registering employee accounts and installing bookmarklets for faster posts
- Discovering the difference between public, private and group sharing
- Identifying the best tags for researching and publicizing your clients
- Q&A
SOCIAL NETWORKING...
- Overview: Networks, platforms, services and how they come together for you
- Facebook: How it works, who to friend and how to publicize events
- LinkedIn: Who’s linking, questioning, answering, and networking with whom
- Twitter: Microblogging for awareness and influence
- Commenting: How to engage bloggers on their own terms, on their own sites, for everyone’s benefit
- Q&A
OPTIONAL SERVICES TO THE MINI CAMP...